Better If You’re Around

Soften The Fck Up – Better If You’re Around campaign

Why it matters

Australia’s culture of masculinity is a fraught one – a culture that seemingly encourages young men to be hard, unemotional and strong. The Better If You’re Around campaign encourages young Australian men to have the tough conversations around mental health and to give their friends a helping hand.

– Jonathan Brown

Jonathan is the Creative Director of We Matter Media. You can follow him @JB_AU